What did Urban II promise to all the participants in the campaign to Jerusalem?

What did Urban II promise to all the participants in the campaign to Jerusalem? What attracted the participants of the campaign to these lands?

the crusaders were sure that they were going to fight for a holy cause and that they would receive a reward in heaven.
People believed that in the new lands they would find wealth and glory.

Remember: The process of learning a person lasts a lifetime. The value of the same knowledge for different people may be different, it is determined by their individual characteristics and needs. Therefore, knowledge is always needed at any age and position.