What is non-price competition in the economy?

Non-price competition is a marketing strategy in which a company or service attempts to compete with other companies through advertising or other strategies that differentiate its products or services from other companies. For example, a business might offer a promotional sale or coupons to attract customers. Businesses may use advertising or marketing methods that illustrate their convenience, workmanship, or the location of their business (if such a location is desired). Some companies use non-price competition that offers free gifts or membership prices to their customers. These methods not only attract customers, but also aim to get customers to come back.

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