Why is the action of an administrative penalty directed not only at the offender, but also at other persons?

At the same time, each administrative punishment affects not only the offender, but also on other persons, it is to a certain extent capable of thereby realizing the goal of both special and general prevention. General prevention (general warning) is the prevention of offenses by other persons prone to committing offenses (unstable, illegal citizens), who are deterred from committing offenses by the real administrative punishment of a particular offender.